Influence 2.0: Difference between revisions
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==Description== | ==Description== | ||
Market-facing functions | Market-facing functions, namely marketting, public relations, corporate communications, customer service, etcetera, all have the same goal: to influence their audience’s perception of and preference for their company’s products. | ||
These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation. | These days, they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation. | ||
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook | The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines, we’ve opted not to call this eBook <b>Marketting 2.0.</b>, nor <b>Media 2.0.</b>, but rather <b>Influence 2.0</b>. | ||
Revision as of 09:13, 31 July 2025
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Influence 2.0 Recent changes [No WikiNode] [No About] [No Mobile URL] |
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| Status: | Dead |
| Language: | English |
| Edit mode: | Read-only |
| Wiki engine: | EditMe |
| Wiki license: | [[:Category:Wiki {{{license}}}|{{{license}}}]] |
| Main topic: | Business |
Description
Market-facing functions, namely marketting, public relations, corporate communications, customer service, etcetera, all have the same goal: to influence their audience’s perception of and preference for their company’s products.
These days, they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation.
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines, we’ve opted not to call this eBook Marketting 2.0., nor Media 2.0., but rather Influence 2.0.