Influence 2.0
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Influence 2.0 Recent changes [No WikiNode] [No About] [No Mobile URL] |
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| Status: | Dead |
| Language: | English |
| Edit mode: | Read-only |
| Wiki engine: | EditMe |
| Wiki license: | [[:Category:Wiki {{{license}}}|{{{license}}}]] |
| Main topic: | Business |
Description[edit]
Market-facing functions, namely marketting, public relations, corporate communications, customer service, etcetera, all have the same goal: to influence their audience’s perception of and preference for their company’s products.
These days, they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation.
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Because this trend is already blurring the boundaries between market-facing functions and disciplines, we have opted not to call this eBook Marketting 2.0 or Media 2.0, but rather, Influence 2.0.